End of year infographic examples3/20/2024 ![]() But to really get the most bang for your buck you can consider creating some original content. You can share infographics created by others. Pick a highlight piece of information and focus on that. In fact, I’m not personally a fan of the really long infographics that you scroll through. Too many numbers and viewers will glaze over. And you may learn a thing or two doing the research for your infographics! That means knowing your numbers, market trends, and industry! A good infographic can go a long way to showcasing this expertise. You are building a brand, I hope, as the local real estate subject matter expert. It might be worthwhile to reverse-image search your infographics from time to time to make sure everyone is giving you credit where credit is deserved. ![]() Even though you’re the competition, they might just be willing to include your information on their site. That’s often a chance to earn a backlink to your website, which is great for SEO! That’s why you may want to consider content that is not just aimed at buyers and sellers, but also at other local agents. When you create original infographics that are unique and tell a good story, you might find others sharing it on their own real estate websites. When lead generation is ultimately the game, that engagement translates into dollars. According to Springer, illustrated text call-to-actions are 323% more effective than a simple text call-to-action. A Facebook visitor is far more likely to share an aesthetic and pithy infographic on your feed than a 1200 blog post (which is a good reason to combine blog posts, good for SEO, with infographics, good for sharing). Infographics work because they are colorful, eyecatching, and, most importantly, shareable. Published by Brian E Adams on SeptemSeptemWhy Use Infographics?
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